The Purpose of Sea Change Wines

Sea Change

Everyone has a role to play in protecting our oceans.

We want to combine our love of great wine with our desire to do something to help protect our oceans.

Turning the tide on the juggernaut that is plastic pollution is only going to happen if we all make changes, even small ones, and this is where the wine you choose can play a role.

With the removal of the unnecessary plastic wrap around the cork, the use of renewable plant-based closures and the paper for the labels coming from certified sustainable forests and made partially from grape waste, combined with a donation to marine charities from every bottle sold we think choosing Sea Change does make a difference.

Join us to help turn the tide on plastic pollution and the harmful effects it has on our oceans and the amazing wildlife that live in them.


We are a small team, there are only 10 of us, but we have big ambitions when it comes to turning the tide on plastic pollution.

Behind Sea Change is 10 International, a family wine business founded by Toby and Bill over 15 years ago. Toby and Bill have always felt strongly that business has a responsibility to the environment. With this in mind, it was a casual discussion in 2018 between them, Simon and Ian, who run the UK side of the business, about the news coverage of the impact of plastic on our oceans, that ignited the idea for Sea Change.

“One of our first wines was Pink Elephant, and through this wine brand, we partnered with the Elephant Family charity that protects Asian elephants and their habitat. With the climate very different today and the impact on our environment greater than ever, we believe we need to do more. Creating the Sea Change brand gives us the opportunity to do that,” says Bill.

This view is echoed by the whole team. It is fair to say that since its conception Sea Change has evolved for all of us into something much bigger, a movement in itself, a reason to look at our behaviours and make the conscious decision to change.